We’re Aidan and Ben, two best mates who grew up overweight with a love for sweet snacks. When we fell in love with the gym and got into training, we wanted to take our health seriously and we knew our diets had to change. 

We tried to clean up our diets, but everything out there felt like a sacrifice. The protein snacks on the market just didn’t cut it — nothing tasted like something you’d actually look forward to. 

So we decided to make the thing we couldn’t find. Something that hit the cravings, worked with our goals, and actually tasted good.

Using Aidan’s old family cookie dough recipe, we started testing a version that was high in protein, lower in cals, and actually tasted good. After almost a year of tweaking (and eating way too much dough), Majic was born — cookie dough with irresistable taste and unbeatable macros. 

It’s the snack we always wished existed. Now we make it, ship it all over the country...and we’re only just getting started